This part of the Simple Wanders Co. shoot was the most interesting! My goal was to capture photos for the launch right before Christmas and take neutral photos for posting afterwards.
I find pre-production to be the most creative part of the shoot because I need to visualize my ideas and discuss them with the owner before the actual shoot.
Photography cannot be adequately explained with words, and different people may have different interpretations. Therefore, I create a mood board to illustrate my vision, and after the discussion, I transform it into a storyboard.
As a result of this planning, I was able to capture around a hundred photos that can be used in content for a month or longer.
To achieve this, I needed to deeply understand the DNA of the brand and Janie's vision as an owner, and create photos that would reflect the brand's values and evoke the emotions that the product gives to the customer.
I plan all the details, including the location, composition, style, order, and props needed for each shot. This approach allows me to relax on set, follow the plan, and add creativity to achieve the best possible result.