In the previous album I was talking about advantages and disadvantages of outdoor photoshoots. Let's discuss them for indoor photoshoots for a campaign.
If you have retro motives in your collection, we have to use this style for the shoot. For each brand, I create a mood board based on the brand DNA, campaign ideas, and target audience. If your brand is ready for experimentation, it will help your target audience find you faster and become clients.
Secondly, because such photos attract more attention than modern neutral photos. They are moodier and can be absolutely different (as in my examples classy or experimental).
I love the cinematic retro style for my photoshoots, firstly because retro is timeless. You can see a lot of different trends from the 90s and 2000s in new collections, as fashion is cyclical.