10.03.2023

VOL.12

Fiorino Italian Street Food

01

In this case we get the best result and the client is 100% happy about photos he gets. Of course I do pre-prodaction but if at set we correct small details together - that's event better.

I love the special moments when I work with clients who want to create together. It can be a small family restaurant or a good management/promotional team that carry about the result of our work.

You may have noticed that many major brands are returning to film photography. Although it's a new trend, some brands still prefer classical photos and don't use it.

Given the many retro trends that come back every season, why not enhance them with vintage editing or even film shots?

Both options have their place, but I can say for sure that my eyes are always drawn to retro-style photos on my feed, while I tend to ignore neutral photos on ads on the side of a page.

03

Background

If you are not sure about your decision I can always offer you different options to choose.

But we can also create or find a stylish background even if we don't have it in a location. That's why I will ask you what you prefer and what result you want to get.

I always look first at the restaurant. Can we use this location for photos, or we need something instead. That so easy if the restaurant has different options like here - we used different tables and different corners of the restaurant.

And knowing the purpose of the shoot is the main pint that helps to get the perfect result. That's why I will ask a lot of questions and create a storyboard before our photoshoot. It will help us to remember everything and will leave some time for creating in moment on set.

This's a moment that is better to consider at the beginning because if we will decide it before each dish it will take too long for us to change camera setup every time. Some dishes are good from all sides, but some don't. That's why I will ask you about that too.