We follow people, we buy from people, we use services created by people. I have said this before, but I will repeat it as many times as necessary. Personal branding helps to show why you are different, making it easier for someone to find you because they were looking for someone exactly like you.
Did you expect something super serious and formal? Of course, we have formal photos from this photoshoot, but times have changed, and generations have evolved. In the era of social media, lawyers with only formal headshots and no display of personality can no longer exist.
Czarina is a lawyer for creative businesses. I believe it's a missed opportunity not to show her creative side, as it is one more proof that she understands creatives and speaks with them in the same language.